About

Diligent capital story

Diligent Capital is founded on hard work and economic value. The owner and co-owner originally began customizing their own clothing and exploring their creative nature through fashion and external self-expression. While working mundane, 9 to 5 jobs the love of fashion and its culture festered within them until the vision of the brand was birthed.

 In 2010, Diligent Capital was established along with the African elephant logo embodying the essence of the company, paired with the quality of the clothing. The African elephant represents strength, loyalty, longevity, and power. The elephant typically is grey and intuitively covers itself with brown mud from protection of the elements of nature. The ways in which the African elephant moves through its habitat inspired the core values of Diligent Capital, and the ways it will expand in the future.